Client: Visor
Industry: eCommerce (Consumer Products)
Location: Oslo, Norway
Agency: SEO Services Bangladesh
About the Client
Visor is a Norwegian eCommerce brand offering consumer products online. Despite a solid product lineup and a functional Magento-based platform, the site suffered from poor digital visibility and ineffective user engagement. Visor approached Icecube Digital to help them drive more organic traffic, enhance usability, and ultimately increase online sales.
The Challenges
| Problem | Description |
|---|---|
| ❌ Offer Visibility Issues | Active discounts and promotions were not being highlighted effectively, leading to missed conversion opportunities. |
| ❌ Unclear Pricing & Descriptions | The product pages lacked clear, compelling descriptions and structured price displays, which hindered conversions. |
| ❌ Weak Visual & Video Experience | Lack of engaging visuals and no dedicated product video section made the user experience less compelling. |
| ❌ Low Homepage Engagement | The homepage failed to present calls-to-action or persuasive content, reducing user interaction. |
| ❌ Poor UI in Product Specs | Users found it difficult to navigate product specifications due to unintuitive checkbox layouts. |
| ❌ SEO-Related Technical Deficiencies | Poor heading tag structure, unoptimized URLs, missing sitemap optimization, and broken pages led to poor search performance. |
| ❌ 404 Errors | Multiple 404 errors were causing significant traffic and credibility loss. |
Our Strategic SEO & UX Solutions
To address these challenges, Icecube Digital implemented a multi-pronged strategy across technical SEO, UI/UX, and content enhancement:
1. UX Enhancements & Conversion Optimization:
- Introduced dynamic pop-ups and sticky bars to showcase ongoing offers and discounts.
- Enhanced product pages with clear pricing displays and updated product descriptions.
- Embedded a dedicated product video section to support better understanding and increase dwell time.
- Optimized homepage with engaging content, visuals, and CTAs.
2. SEO-Focused Site Improvements:
- Reorganized heading structure (H1-H3), optimized URLs, and implemented clean slugs.
- Improved sitemap and robots.txt to enhance crawlability.
- Fixed all 404 errors with proper 301 redirects to maintain link equity.
- Deployed schema markup and cleaned up broken links to improve search performance.
3. UI/Usability Overhaul:
- Redesigned product specification checkboxes for better usability and interaction.
Results After SEO Implementation
| KPI | Before | After | % Change |
|---|---|---|---|
| Organic Sales | Baseline | Increased 74% | +74% |
| Organic Traffic | Baseline | Increased 41% | +41% |
| Organic Clicks | Baseline | Increased 45% | +45% |
| Organic Conversions | Baseline | Increased 41% | +41% |
| Offer Engagement | Low | High click-through via popups | Improved |
| Product Clarity | Weak | Enhanced descriptions and visuals | Improved |
“Icecube Digital’s Magento 2 expertise transformed our website. Sales spiked, and we now have a clean, fast, SEO-optimized storefront. They took care of everything—from content to code.”
— James Smith, Visor
Project Timeline
| Month | Activities |
|---|---|
| Month 1 | Website audit, UX & technical analysis, planning |
| Month 2 | Offer optimization pop-ups, homepage redesign, structured product specs |
| Month 3 | SEO implementation (URLs, meta, headings), content optimization |
| Month 4 | Product video section, sitemap setup, broken link repair |
| Month 5 | Monitoring SEO KPIs, refining CTAs and site performance |
| Month 6 | Post-launch review, data analysis, traffic & conversion growth |
Notable Wins
- +74% increase in online sales within a few months
- Achieved strong product visibility via SEO-friendly enhancements
- +41% more traffic through organic discovery
- Fixed all major UX blockers and SEO gaps
- Successfully positioned Visor as a competitive eCommerce brand in their niche
Takeaway for eCommerce Brands
This case study demonstrates how Magento SEO, combined with strong UX practices, can drastically improve sales and visibility—even for websites with a good product offering but underwhelming performance. With the right strategy, your website can go from “just functional” to a powerful growth engine.
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Ready to Achieve Similar Growth for Your Brand?
If you’re an education or training institution in Bangladesh and aspire to:
- Dominate Google search results for critical student-related queries
- Drive a consistent, high volume of qualified inquiries and bookings
- Build unparalleled long-term online authority and trust
Then partner with SEO Services Bangladesh. We are poised to transform your brand’s digital visibility and value.