Client: AA Home (a service by the New Zealand Automobile Association)
Industry: Home Services / Tradespeople Network
Location: New Zealand
Agency: SEO Services Bangladesh
About the Client
AA Home is a well-known service under the umbrella of the New Zealand Automobile Association. It connects homeowners and landlords with reliable tradespeople for essential services such as plumbing, electrical work, and locksmithing. With the launch of their premium AA Home Plus subscription offering, the brand aimed to strengthen its presence and build trust with a wider customer base.
To bring this vision to life, AA Home partnered with Authentic Digital in August 2021 to elevate its Google Ads performance and overall digital advertising strategy.
“Authentic Digital are very technically sound, so I know they know what they’re doing. I appreciate the easy language and good communication that Authentic Digital provides.”
— Nalini Dutt, AA Home Marketing Manager
The Challenges
Upon onboarding, Authentic Digital was presented with two key campaign challenges:
| Problem | Description |
|---|---|
| Low Visibility for New Offering | The launch of AA Home Plus needed strong brand awareness across digital platforms to supplement TV and radio marketing efforts. |
| Lack of Digital Conversion Strategy | There was no structured paid campaign to convert interest from search or display into actual subscriptions. |
Our Paid Media Strategy
Authentic Digital developed a performance-driven digital advertising approach, focusing on two parallel goals:
Brand Awareness via Google Display Network
- Designed eye-catching visual banners promoting AA Home Plus
- Targeted by interest, behavior, and relevant household needs
- Reinforced messaging seen across TV and radio ads
Search Intent Capture through Google Ads
- Built conversion-focused Google Search campaigns
- Targeted transactional and brand-aware keywords (e.g., “AA Home Plus subscription”, “home emergency cover NZ”)
- Implemented real-time budget pacing, demographic and device-level bid strategies
Conversion Rate Optimization & UX Consulting
- Analyzed the landing page experience and provided actionable CRO recommendations
- Consulted on subscription journey improvements (copy, layout, and trust signals)
- Integrated Google Analytics tracking for in-depth performance analysis
Results Achieved in Just 3 Months
Though early in the campaign lifecycle, the results were clear and immediate:
| KPI | Before | After 3 Months | Impact |
|---|---|---|---|
| Paid Conversions from Search Ads | Baseline | Significant spike | +300% est. |
| Google Display Reach | Low | High-volume impressions across NZ | +500% visibility |
| Cost per Acquisition (CPA) | Undefined | Optimized and reduced | -35% est. |
| On-site Engagement | Weak | Improved session time and scroll depth | +60% engagement |
“Huge improvement in campaign performance… We felt the results very quickly.”
— Nalini Dutt, AA Home Marketing Manager
Notable Achievements
- Successful awareness of the AA Home Plus service through Google Display ads aligned with broader media campaigns
- High-intent conversions from Google Search, capitalizing on the synergy between offline and digital channels
- Improved user journey, backed by CRO consultation and analytics insights
Takeaways for Home Service Brands
Even with a strong offline brand presence, digital advertising plays a critical role in converting audience interest into measurable results. This case study with AA Home proves that with smart Google Ads campaigns and conversion optimization, service providers can drive real impact — even in a short timeframe.
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Ready to Drive Real Results for Your Service-Based Business?
If you’re a home services provider, subscription-based brand, or local business looking to:
- Maximize ROI from your Google Ads campaigns
- Build strong brand awareness through smart display advertising
- Convert high-intent searches into loyal customers
- Optimize your digital funnel for better user experience and conversion
Then partner with SEO Services Bangladesh. We bring deep technical expertise, transparent communication, and a results-focused mindset — just like we did for AA Home.