Client: Confidential Fintech App
Industry: B2B Payments & Financial Technology
Location: PAN India
Agency: SEO Services Bangladesh
About the Client
Our client is a B2B fintech platform transforming how businesses manage their financial transactions. By bridging credit cards and operational expenses, it empowers startups, SMEs, and large enterprises to pay rent, vendors, utilities, and taxes with ease—maximizing cash flow and minimizing friction.
Their app-based solution turns unused credit lines into powerful working capital tools, streamlining business payments with the speed and convenience of modern tech. Despite offering immense value, the app struggled to break through organic search in a competitive fintech niche.
The Challenges
Before engaging SEO Services Bangladesh, the fintech app faced several growth blockers:
| Problem | Description |
| ❌ Low Search Volume in B2B Fintech | Limited search demand for niche terms made organic growth difficult without strategic content. |
| ❌ Competitive Keywords | High-intent search terms were dominated by banks and fintech giants. |
| ❌ Awareness Gap | Businesses weren’t fully aware of using credit cards for vendor, rent, or utility payments. |
| ❌ Complex Decision-Making | B2B conversions rely on multi-stakeholder processes, reducing direct organic sign-ups. |
| ❌ Mixed Keyword Intent | Keywords like “credit card bill payment” attracted B2C traffic, diluting B2B lead quality. |
The Objective
Our performance-driven goals were to:
- Build an organic demand engine targeting B2B payments, not consumer finance
- Drive installs by ranking for high-intent, non-branded queries
- Educate the market on using credit cards for business operations
- Maximize SEO’s role in pipeline generation, beyond paid performance marketing
Our SEO Strategy
1. SEO Architecture & Technical Optimization
- Improved crawlability with a clean site structure and internal linking
- Added structured data and schema markup for payment-related entities
- Focused keyword mapping aligned each page to high-intent B2B queries
- Restructured clusters around features like “rent payment via credit” and “vendor payments for SMEs”
2. Content Funnel to Educate & Capture Intent
Recognizing low awareness, we created educational content to nurture users:
- Created blog assets like “How to Use Credit Cards for Vendor Payments”
- Published decision-making guides (e.g., “Credit vs Business Loan for Working Capital”)
- Shared success stories of companies optimizing cash flow via credit
- Developed top-funnel articles around B2B finance pain points
3. CRO-Focused Conversion Strategy
- Integrated conversion-driven CTAs across landing pages and articles
- Optimized above-the-fold copy to align with user intent at each touchpoint
- Built seamless pathways from awareness content to install prompts
The Results (Within 3 Months)
| KPI | Growth | Description |
| Keyword Coverage | +180.35% | Broadened SEO footprint across B2B payment queries |
| Top 5 Ranking Keywords | +178.9% | Positioned the app in high-CTR SERP slots |
| Top 10 Ranking Keywords | +320% | Expanded keyword presence across page one |
| Non-Brand Impressions | +148.06% | Captured interest from problem-aware businesses |
| Non-Brand Organic Traffic | +125.38% | Increased inbound sessions from qualified B2B searches |
| Organic App Installs | +113.43% | Proved that SEO can directly drive fintech user acquisition |
Takeaway for B2B Fintech Brands
This case study proves that SEO—when executed with niche awareness, strategic content, and user-focused design—can outperform even in limited-volume sectors like B2B fintech. With a multi-layered approach, we helped this app educate the market, win SERPs, and generate installs from users with clear transactional intent.
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Ready to Achieve Similar Growth for Your Brand?
If you’re a B2B Fintech Platform in Bangladesh and aspire to:
- Dominate Google search results for critical student-related queries
- Drive a consistent, high volume of qualified inquiries and app installed
- Build unparalleled long-term online authority and trust
Then partner with SEO Services Bangladesh. We are poised to transform your brand’s digital visibility and value.