Client: Confidential Online Art Marketplace
Industry: Art & E-commerce
Location: India
Agency: SEO Services Bangladesh
About the Client
Our client is a pioneering online art gallery disrupting the traditional art world with a fully digital-first model. The platform connects art lovers with global and emerging artists, making premium and affordable artworks easily accessible from the comfort of home. It aims to democratize the art-buying experience while giving artists a platform to showcase their work to a wider audience.
Despite a promising business model, the brand’s organic presence was underperforming, and it needed a robust SEO intervention to drive visibility and growth.
The Challenges
A thorough site audit revealed several issues that were stifling organic growth and hurting user experience:
| Problem | Description |
| ❌ Duplicate Content in Pagination | Pagination led to multiple versions of similar content, confusing bots and wasting crawl budget. |
| ❌ Incorrect Product Schema | Schema implementation was flawed, limiting the ability to show rich results in Google SERPs. |
| ❌ “Page Not Found” on Empty Pages | Product pages with no listings displayed 404-like behavior, harming crawlability and trust. |
| ❌ Inconsistent Breadcrumbs | Products appeared under multiple categories with inconsistent breadcrumb trails, confusing both users and search engines. |
The Objective
Our SEO strategy aimed to:
- Increase keyword rankings across key transactional queries
- Drive a +270% boost in organic sessions
- Increase new user acquisition by 200%
Our SEO Strategy
1. Content Expansion & Optimization
- Identified significant content gaps across category and product pages
- Developed long-tail keyword content strategies tailored for both users and search engines
- Ensured readability and value-driven copy to boost engagement and reduce bounce rates
2. Technical SEO Enhancements
- Conducted a 250+ point manual + tool-based technical SEO audit
- Resolved pagination duplication and implemented canonicalization
- Fixed schema markup to accurately reflect product listings and improve eligibility for SERP enhancements
- Addressed breadcrumb inconsistencies and streamlined navigation hierarchy
3. Contextual Internal Linking
- Mapped contextual linking across categories, blog posts, and artist pages
- Shared internal linking recommendations to strengthen site structure
- Improved crawl paths and ensured important pages received adequate link equity
The Results (After Full Strategy Execution)
| KPI | Before | After | |
| Organic Sessions | Baseline | +270% | |
| Keywords in Top 3 SERP Positions | Moderate | +100 New | |
| New Users | Baseline | +256% |
Takeaway for Art & E-commerce Brands
This case study highlights how a targeted SEO strategy—combining content, technical, and structural improvements—can deliver exponential results, even in niche sectors like online art. Whether you’re an emerging marketplace or a legacy platform, SEO remains essential to unlocking long-term, sustainable user growth.
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Organic Sessions Surge 270% for Online Art Platform with Tailored SEO Strategy
Ready to Achieve Similar Growth for Your Brand?
If you’re an e-commerce, art marketplace, or product-based business looking to:
- Dominate Google search results for non-branded, high-converting keywords
- Drive consistent organic traffic and boost qualified customer acquisition
- Build long-term authority and outrank your competitors in search results
Then it’s time to partner with SEO Services Bangladesh. We’re ready to elevate your brand’s digital footprint, deliver measurable results, and help you thrive in the competitive online marketplace.