Client: Confidential E-Commerce Brand
Industry: Multi-category Online Retail
Location: Global User Base
Agency: SEO Services Bangladesh
About the Client
Our client is a high-traffic e-commerce platform with over 100 million users globally. Their catalog spans across fashion, electronics, skincare, home goods, kitchen essentials, and fitness products. They are known for offering competitively priced products compared to other popular online marketplaces. Despite strong brand equity, their organic search presence was falling behind.
The Challenges
When the client engaged SEO Services Bangladesh, the e-commerce platform was facing multiple SEO-related obstacles:
| Problem | Description |
|---|---|
| ❌ Duplicate Pages | Multiple variations of a single URL caused keyword cannibalization and diluted SEO performance. |
| ❌ Complex URLs | Cluttered and lengthy URL structures hampered indexation and user readability. |
| ❌ Technical Constraints | Limited backend access and developer bandwidth delayed important on-site changes. |
| ❌ Thin Content | Key category pages lacked sufficient keyword-targeted content, reducing organic relevance. |
The Objective
Our strategic goals included:
- Improve organic keyword rankings, especially for non-branded queries
- Boost non-brand clicks and impressions from core category pages
- Drive greater search visibility and consistent traffic growth
Our SEO Strategy
To address the technical, structural, and content-related limitations, we deployed a comprehensive on-page and off-page SEO campaign.
URL Optimization
- Designed simplified, keyword-friendly URLs for high-traffic categories
- Implemented 301 redirects from old URLs to preserve link juice and avoid 404s
Content Optimization & On-Page SEO
- Performed a full content audit to identify missing keyword targets
- Created SEO-rich copy for category pages, both above and below the fold
- Optimized title tags, meta descriptions, header hierarchy, and canonical elements
Internal Linking + Footer Optimization
- Implemented a smart internal linking strategy to distribute link equity efficiently
- Updated footer navigation to ensure critical category pages were easily crawlable
Backlink Building Campaign
- Acquired high-authority backlinks through guest posting and outreach
- Supplemented with image submissions, article directories, and social bookmarking
The Results (Within 8 Months)
| KPI | Before | After | Growth |
|---|---|---|---|
| Organic Keyword Rankings (Top 10) | Baseline | 13X Increase | +1200% |
| Non-Brand Clicks (New Categories) | Low | 62X Higher | +6100% |
| Non-Brand Impressions (New Categories) | Baseline | 44X Increase | +4300% |
| Internal Link Volume | Baseline | 12X More | +1100% |
| Overall Non-Brand Clicks | Feb ’24 | Sep ’24 | +73% |
| Overall Non-Brand Impressions | Feb ’24 | Sep ’24 | +138% |
Takeaway for E-Commerce Brands
This case study highlights how even a high-traffic e-commerce website can uncover massive growth opportunities through structured URL management, rich category content, and disciplined SEO execution. For brands aiming to dominate non-branded search terms and drive bottom-line results, technical SEO paired with content depth remains unbeatable.
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Ready to Achieve Similar Growth for Your Brand?
If you have e-commerce business in Bangladesh and aspire to:
- Dominate Google search results for your product related queries
- Drive a consistent, high volume of qualified inquiries and orders
- Build unparalleled long-term online authority and trust
Then partner with SEO Services Bangladesh. We are poised to transform your brand’s digital visibility and value.